SCHOOL	OF AGRICULTURAL SCIENCES
ACADEMIC UNIT	AGRICULTURE
LEVEL OF STUDIES	UNDERGRADUATE
COURSE CODE	AGE0901	SEMESTER		9
COURSE TITLE	Food and Agricultural Products Marketing
INDEPENDENT TEACHING ACTIVITIES			WEEKLY TEACHING HOURS		CREDITS
Lectures			3
Lab / Op. Exercises			0
Exercises			0
TOTAL HOURS			3		5
COURSE TYPE	Scientific Area
PREREQUISITE COURSES
LANGUAGE OF INSTRUCTION and EXAMINATIONS	Greek
IS THE COURSE OFFERED TO ERASMUS STUDENTS	(Yes) English
COURSE WEBSITE (URL)

2. LEARNING OUTCOMES

Learning Outcomes
The aim of this course is to analyze marketing strategy for agricultural and food products at all stages of the marketing mix, from standardization, packaging and branding to promotion of food products in the markets. It also covers consumer behavior regarding perceptions of food quality, total quality marketing in the agri-food sector and the issue of food safety. On successful completion of this module the learner will be able to: 1. Identify the necessity of marketing in the agro-food sector 2. Understand the way in which consumers perceive the quality of agro-food products 3. Apply the philoshophy of total quality marketing, as a prepequisitive for the success of a food marketing system. General Competences
General Competences
- acquire knowledge in theoretical and practical background about the Marketing of Agricultural Products and the corresponding profession - are able to deal with the processes contributing to the development and promotion of the marketing of agricultural products - have acquired the necessary knowledge to enable them to undertake postgraduate studies - are able to apply appropriately the theoretical and practical knowledge acquired during the period of study

3. SYLLABUS

- Introduction-Basic concepts, markets of agricultural products and foodstuffs
- Consumer behavior
- Marketing strategies for agro-food products
- Marketing Mix
- Total quality marketing and food safety
- Analysis of specific sectors

4. TEACHING and LEARNING METHODS - EVALUATION

DELIVERY

Face-to Face

USE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY

-Use of e-class – e-learning platform
-Use of ICT in Teaching
-E-communication with students through e-class and e-mail.

TEACHING METHODS

Activity	Semester Workload
Lectures	36
Workshops that enable students to prepare and present individual or team semester project, in regards to the subject of the course. Further, use of case studies and bibliography analysis is a supportive material during the workshops.	36
Independent study	72







Course total (25 hours of workload per credit uni	144

STUDENT PERFORMANCE EVALUATION

Written Examination, Oral Presentation of semester project, written assignments.

Final grade: 70% the final written exam and 30% the preparation and presentation of work before the end of the semester.

I. Written final exam (70%) which includes:
• Multiple Choice Test
• Formative and Conclusive Test
• Comparative evaluation of theory elements
• Short Answer Questions

II. Semester project (30%) concerning the preparation and presentation of work in the field of Marketing.

5. SUGGESTED BIBLIOGRAPHY

-Suggested bibliography :

• PHILIPPE AURIER, LUCIER SIRIEIX (2010) Marketing of agricultural products and foodstuffs. Publications PROPOMPOS (in Greek)
• Fotopoulos C., Krystallis, A. (2002). Evolution of consumer behavior and qualitative marketing research. PUBLICATIONS STAMOULI (in Greek).
• ROUZET, E., SEGUIN, G. (2011). Marketing of Wine and Spirits. Publications PROPOMPOS (in Greek)
• Norwood B., Lusk J. (2012). Marketing and Prices of Agricultural Products. Publisher: BROKEN HILL PUBLISHERS LTD
• Kohls, R. & Uhl, J.N. (2002) Marketing of agricultural products. Ninth edition. Prentice Hall Upper Saddle River. [ISBN-10: 0130105848]
• Padberg, D.I., Ritson, C. Albisu L.M. (1997) Agro-food Marketing. CAB International In association with the International Centre for Advaced Mediterranean Agronomic Studies (CIHEAM), Zaragoza, Spain. [ISBN: 9780851991443]

-Related academic journals: